05 May 2011

OPI press releases!


Hi lacquered lovelies! I just thought I'd put this all up in one post for reference. OPI has so many collections right now that I'm pretty stoked about, some of them are already out and some will be out soon and I can't wait! My wallet weeps but c'est la vie, right? Or maybe only for lacquerheads... ;)

Behold! The Most Magnificent Shades on Earth

OPI Launches Femme de Cirque, New SoftShades for Spring 2011



This spring, step right up and enjoy Femme de Cirque by OPI, four new breathtakingly dreamy additions to the SoftShades collection, designed to unleash a woman’s inner ring mistress. The collection includes three pink hues and one sheer glitter coat that can be worn on its own or painted over any of the other lacquers for an entirely new look.
SoftShades Nail Lacquers make a very powerful statement by being enticingly feminine with a delicate hue,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Every woman can feel like a shining star with this high performance collection. The sheer glitter coat is perfect to wear alone for a touch of sparkle, or to layer over another shade for a personal touch.”
Femme de Cirque by OPI offers four subtle, sophisticated Nail Lacquers that are the perfect accessory to any outfit. Delicate yet empowering, each shade is an elegant choice for any occasion. These show-stopping hues will complement any look from classic to trendy or day to night by infusing a dose of soft feminine charm.
Femme de Cirque includes:

In the Spot-Light Pink 

Take center stage with this pretty pop of pink!

Step Right Up! 

And see the most amazing light pink before your very eyes!

So Many Clowns, So Little Time


And this creamy nude pink is next on the list.


I Juggle... Men


Drop everything for this iridescent shimmer coat! 



Femme de Cirque Nail Lacquers contain no DBP, Toluene, or Formaldehyde, and each features the exclusive OPI ProWide Brush for the ultimate in application.
Femme de Cirque by OPI will be available beginning April 2011, at professional salons and spas $10.95 CAN suggested retail for each Nail Lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow

OPI on Twitter @OPI_PRODUCTS and become a  Facebook fan!



Discover a Treasure Trove of Color with New BRIGHTS by OPI, Inspired by Disney and Jerry Bruckheimer Films’ Pirates of the Caribbean: On Stranger Tides



Create Waves with Silver Shatter!


OPI captures the bright colors and breathtaking escapades seen in Disney and Jerry Bruckheimer Films Pirates of the Caribbean: On Stranger Tides with six limited-edition Nail Lacquers and a new Silver Shatter!  Disney’s highly-anticipated fourth installment of the Pirates of the Caribbean film franchise is directed by Rob Marshall and features an all-star cast, including Johnny Depp and Penelope Cruz.
To celebrate the new film, OPI launches its Spring 2011 BRIGHTS Collection, which features a groundbreaking new color addition in the Shatter coat formula Silver. Inspired by graffiti art, this shade leaves behind a crackled, two-texture silver finish when painted over any dry OPI hue.
"OPI is thrilled to celebrate the latest film in this beloved series," said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  The Pirates of the Caribbean: On Stranger Tides lacquers were inspired by a world filled with mythical mermaids, gleaming treasure, and high-seas adventure. With shades ranging from sage and lavender to khaki gray and pastel pink, these colors are evocative of a warm,
tropical setting, with a classic nautical influence. 

The Pirates of the Caribbean: On Stranger Tides collection includes:

Skull & Glossbones 
Best light gray ever, no bones about it.

Mermaid's Tears 
Few have seen this magical green.

Steady as She Rose 
This gorgeous pink is your final destination.

Planks a Lot 
Dive into style with this lustworthy purple!

Sparrow Me the Drama 
This cool, collected pink means business!

Stranger Tides 
Explore this uncharted sea of sage. 

Silver Shatter 
A shimmering sea of silver with a two-texture finish.



The Pirates of the Caribbean: On Stranger Tides-inspired Nail Lacquers by OPI contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWideBrush for the ultimate in application.
This limited-edition Pirates of the Caribbean: On Stranger Tides collection will be available beginning May 2011 at professional salons and spas for $10.95 CAN suggested retail for each Nail Lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow

OPI on Twitter @OPI_PRODUCTS and become a  Facebook fan!



Shatter Line Extended with Bold Blues!






OPI Launches Bestselling Shatter Coat in
Three Blue-Hued Shades


OPI expands its Shatter line with the addition of three new trendsetting shades: Blue, Navy and Turquoise. With nautical hues of cobalt, indigo and sapphire, these blues provide the perfect look for summer nails in one simple step. Inspired by graffiti art, Shatter leaves behind a crackled, two-texture finish when painted over any dry OPI hue. Adding top coat takes Shatter from matte to glossy in seconds.
Black Shatter was received with great fanfare, showing that women are looking for new ways to express themselves and are excited to try different textures on their nails, says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.By
adding a variety of colors to the line, there are more options for every woman, whether she is looking for a funky aquamarine or elegant deep blue. Unlike traditional nail art which can be complicated and difficult to replicate, Shatter is easy to use and allows everyone to experiment with this new trend.
In addition to the original Black Shatter, the line also features the Shatter coat in White, Red and Silver. All Shatter retail displays now feature Quick Response (QR) code, a two-dimensional barcode readable by smart phones and mobile phones with cameras and Internet capability. A quick scan of the display’s QR code will directly linto a demonstrationavideo making application foolproof.  

All Shatter products contain no DBP, Toluene, or Formaldehyde, and feature

OPI’s exclusive ProWide Brush for the ultimate in application.

Blue Shatter, Navy Shatter, and Turquoise Shatter will be available beginning May 2011 at Professional Salons and Spas for $10.95 CAN suggested retail for each Shatter coat.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI

on Twitter @OPI_PRODUCTS and become a Facebook fan!



Blue Shatter

Navy Shatter

Turquoise Shatter


White and Red Shatter Debut for French Open!



Serena Williams Serves Up Four New Shades for
OPI Glam Slam! Collection


OPI captures Serena Williams winning spirit with four additions to the Glam Slam! collection, including two new shades of the fashionable, must-have Shatter Red and White. Launching in conjunction with the French Open, Glam Slam! France celebrates with two duo-packs for four unbeatable looks.
The first Lacquer set includes Spark de Triomphe (a monumentally marvelous silver glitter), paired with White Shatter. Once applied over completely dried Nail Lacquer, Shatter begins to crackle, leaving behind a two-texture pattern on each nail. The second Lacquer set features Rally Pretty Pink (rise to the occasion with this shimmering sunset-pink), paired with Red Shatter.
We are very excited to continue working with tennis superstar Serena Williams to launch the next Glam Slam! shades, said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.France is a country with a rich history in fashion and setting trends. These four new color options are ideal for showcasing your own personal style,
à la Serena, whether worn alone or overlaid with Shatter for instant nail art. Whether Im on or off the court, style is important, explains Serena Williams.
In addition to watching the runways for the latest trends, I think it’s important to add my own unique elements. With the new White and Red Shatter, I can customize my nails for a high-fashion take on the classically elegant silver and sunset shades in the Glam Slam! France collection.



Serena Williams has received the World Number One in singles ranking by the Women’s Tennis Association on five separate occasions, along with being listed as sixth on the all-time greatest champions list. Additionally, she has won two Olympic gold medals in women’s doubles and has earned 27 Grand Slam titles to date. Serena is the most recent player to have held all four Grand Slam singles titles simultaneously and only the fifth woman in history to do so.
New shades in the Glam Slam! collection will be introduced to coincide with each of the four major tournaments, beginning with the Australian Open in January 2011, followed by launches in May 2011 for the French Open, June 2011 for Wimbledon and August 2011 for the US Open. As with all OPI Nail Lacquers, the Glam Slam! collection contains no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide Brush for the ultimate in application.
Glam Slam! France will be available beginning May 2011 at Professional Salons

and Spas for $20.95 CAN suggested retail for each duo-pack.

For more information, please call 800-341-9999 or visit www.opi.com. Follow

OPI on Twitter OPI_PRODUCTS and become a Facebook fan!

Red Shatter

Rally Pretty Pink

White Shatter

Spark de Triomphe

Whew! How spoiled are we this spring? I'm so excited for these. I really want Red Shatter and Spark de Triomphe from the Grand Slam collection... figures I'd want the ones that don't go together! I was lucky and found Silver Shatter already but I still want Mermaid's Tears and Skull and Glossbones. The SoftShades aren't really my thing because my nails are too stained for that, but I do think they're quite pretty and feminine. And you all know that I'll be getting all of the blue-hued shatters. I love blue.

What do you lovelies think? What are you most excited for? Have you found any of the Pirates of the Caribbean displays? Maybe the Grand Slam or blue shatters? I can't wait to hear what you're looking forward to!

1 comment:

  1. i bought the silver shatter from the pirates of the carribean and i want a few more from the collection...and i definetly want the shatter polishes coming out

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